So, my love, good business is all about listening to your customers, customers you grow to love….
Hands up, love, I’ve not really down the best job of that often diving into the sand, rarely questioning anything….
with my tunnel-visioned….
Comments at the various exhibitions, sponsorship of events and daily interaction is along the lines of….
“Loving the story behind you Art, Jimbo but it’s a bit pricey….!”
“Well you know it’s all about the story behind the work, the brand and on it goes…..” I’d reply, without digging any deeper or defending my stance.
Towards the end of 2016 I started digging deeper into the feedback and a common request was ‘How about something for an occasion, like Christmas, valentines or a birthday’?
So, without de-valuing the dollarsandart brand…
Art around the Dollar ‘$’ sign, often including sand in originals also reflecting on how people often change with the sands of time and how it shapes us….
The Gorilla great for giving the cheeky edge to the Art and following valuable feedback, more questions led me to soft-launching a gifting aspect to the brand.
Enter the more affordbale Gorilla / Guerrilla range…
Like any T.V show with a pilot, important to give this a road test so enter the valentines day promotion offering heart shaped A4 & A3 sized, Gorilla range of gifting prints…..
Typical spend on a print prior the The Guerrilla range
The slow reveal of the 2017 Valentines ‘Love & Cheri$h’ Artwork
Only 12 of each size available 20cm x 20cm (A little smaller than A4) and 30cm x 30cm (A little smaller than A3) to retain limited editions whilst giving followers a chance to invest in an Artwork, tick the valentines box and get amongst it by dropping into the online shop here and giving us a go!
Costing buyers less than…
What is there not to love!!!? Plus you’ll get a signed thank you with a % of profits going to the British Heart Foundation, fighting for every heartbeat (amazing how we take that for granted!) during this special time!
It’s could be alot worse and alot more expensive and no doubt, time will tell!! I’ve bigger issues to worry about as at the time of writing there are only a couple of the ‘Love & Cheri$h’ prints left.….
So it looks like The Guerrilla range will be here to stay! I’d love to learn more of what type of prints you’d like to collect or gift to friends / enemies. All options considered so we can make the magic happen!
In the next weekly article I’ll be running through a recent original Artwork commission delivered for Sunderland A.F.C entitled ‘Pounding your Ear$’ as Art tells a story.
Meantime if you’d like to get amongst it with a creative and change workshops don’t hesitate to drop me a line firstname.lastname@example.org, by pigeon carrier, telegraph, fax, phone, postcard, linked in message, billboard, loudspeaker or through channelling intentions of the highest order on your rich journey of self-acutalisation as in reality, all we need is….