The 2014 Dollarsandart collection is the INTERGALACTIC$ invaded Media One Hotel 2.3.14 – 30.3.14, the region’s first augmented reality exhibition. ART fans, media and VIPs thronged the lobby of Dubai Media City’s Media One Hotel for the exclusive VIP launch of the Dollarsandart INTERGALACTIC$ exhibition.
Local augmented reality (AR) company, Ogle, has created a smartphone app to allow another dimension of interactivity with the art. For the first time in the region, each artwork will feature AR, which will allow art lovers to see the artist describe each piece, simply by holding their Ogle AR-enabled smartphone over each piece.
Local artist Jim Wheat’s dramatic installation-style pieces can be found throughout the hotel’s lobby. While reactions varied, three of the 28-strong collection where sold on the first night.
Hot on the heels of his ground-breaking ‘Money Collection’ in 2013, the space-themed retro exhibition, a year in the making, is on display at Dubai Media City’s Media One Hotel for 28 days, until the end of March.
And Jim’s quirky style is taking the art world by storm.
Jim said: “After putting my heart, soul, and most of my old technology into these pieces, it was brilliant to see people’s faces as they toured the exhibition. When you put a lot of your personality into something, it can be scary anticipating public reaction, but the fact that three pieces were immediately snapped up as we opened the exhibition served to calm my fears.”